A website on the Internet can easily be compared to a billboard on a highway in terms
of how they both work to promote your message.
A Billboard:
STRUCTURE:
The structure must display your message and has to be designed to withstand
the elements.
VISIBILITY:
A billboard is erected and secured beside a highway where it can be seen.
You wouldn't put a billboard in your basement! If there is no traffic
seeing your billboard it will fail to do its job.
CLEAR & CONCISE:
A billboard must be seen, understood and remembered in just a few seconds
by using an easily identified corporate identity and text that clearly
and simply explains the message.
EXPANSION:
Billboard advertising can provide more information using a bigger billboard
or a series of billboards.
UPDATES:
A billboard will not be noticed if it is not changed and freshened
regularly or if it's faded and weathered.
CONTACT:
A billboard provides information to find the business it is advertising.
MARKETING:
A billboard is part of a complete marketing & promotion package, which
will also include business cards, letterhead, email signature, brochures,
and other advertising. |
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Billboard Web Services provides affordable web site design, search engine optimization, website maintenance and update services for artists, art galleries and small businesses. A Website:
- STRUCTURE:
A website consists of as many pages as needed, all linked to each
other through a clear and consistent navigation menu. The site
page files are hosted on a server - a rented space where your
site is located and 'served' to visitors on the Information Highway.
Your registered domain name identifies your site and it's access
on the Internet. You promote it as www.YourBusiness.com (or .ca,
.net, ...).
- VISIBILITY:
A website needs to be designed such that it is easy for search
engines to read and index the contents, even if the site is mostly
images. It is found by search engines through submission (where
appropriate) and through links from other websites that are related
to yours by industry, such as artists' online directories, or
by geography, such as city directories.
- CLEAR & CONCISE:
Your website needs to get your message across quickly by providing
clear information, easy navigation, quick-loading images and a
web site design consistent with your business identity. Research
tells us that people don't wait for a slow site to load and leave
quickly if information is not easily found.
- EXPANSION:
A website may start with as little as a single-page "Billboard",
like a business card, or many pages sorted and arranged for easy
access. Required images may be just your logo or a complete catalogue
of product pictures or fine art works.
- UPDATES:
A website must be frequently updated with new information
or images added in order to get return visitors. Updated gallery
images, calendars and activities, new articles of interest or
new product descriptions keep your customers interested and coming
back! Search engines rank a site more seriously if it is frequently
updated.
- CONTACT:
Your website provides contact through email links, inquiry
form submission, phone number, address and/or a map to your physical
location.
- MARKETING:
Your web address is part of your full marketing package.
Put it on all your printed materials including letterhead, business
cards and brochures.Put it on your car and business signs.
Use your site email address and an email signature with a link
to your site - we'll help you set it up!
Promote your site to make sure your 'billboard' gets noticed!
Your web site is your Billboard on the Information
Highway!
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