REGULAR UPDATES ARE IMPORTANT
Search engines take frequently-updated sites more seriously and rank them higher than sites that are never updated.
Website monitoring and maintenance will keep your targeted site traffic
growing, keep your pages fresh for repeat visitors and keep your page
rank improving in the search engines.
ENCOURAGE REPEAT VISITORS
Keep people coming back to your site with an email newsletter, announcements,
contests, games, new articles and images, on-line interviews, chat sessions
and audio broadcasts.
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WEB SITE MONITORING & MAINTENANCE
Regular (we suggest at least monthly) maintenance and monitoring include:
- Link Checks: Testing to ensure your site navigation,
images and links to other sites are all correct and functioning.
- Function Checks: Checking the workings on the site such as
form submission, uploads, downloads, blogs, mailing list, shopping
cart and any other active components to ensure that they work properly.
- Email: Receiving, forwarding and even responding to email
on your behalf, ensuring all legitimate incoming mail is received
&/or forwarded for prompt attention. Of course we will also
help with spam filtering, setting up the server to remove mail
sent to invalid site addresses and setting up your own email software.
- Traffic Reports: Statistical reports of website traffic by day/week/month,
identifying the actual number of unique visits, with details such
as the time and pages visited in order to help you determine the
effectiveness of your site promotion efforts.
- SEO Effectiveness: Analysis of search engine spider visits, search
phrases used to find your website, visited pages and search engine
results for key search phrases.
- Updates: Images and information on the site
such as art galleries, calendars, schedules, event reports, and
site news should be updated regularly. New articles should be
added to information sites too.
- Marketing Materials: Creating new marketing materials and business stationery that integrate your website and your entire business identity as needed.
- Linking: Seeking out sites that are related in interest,
geography or industry and arranging for backward links where possible.
We can also help with advice on paid marketing alternatives
and getting your site listed on free and paid directories.
- Additions: Adding new pages and/or functions to your site.
- Redesign or Redevelopment: All websites occasionally need a complete redesign to meet
better standards, create search-engine-friendly coding, improve
navigation, make your site more user-friendly or to freshen the look and feel of the website.
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Put your web address on your business cards, letterhead,
invoices, brochures, flyers, email signature, print ads, even your vehicle!
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