Why Prepare First:
To ensure that the web site will meet your specific needs and goals;
To reduce unnecessary costs caused by having to redo or add in components
that were not considered before site construction started;
To be sure your site design will appeal to your target audience;
To ensure your information, products or services are well organized so
visitors come back to your site;
To ensure your site is capable of future growth and expansion as your
business, product line, or fine art inventory grows;
To include search engine optimization from the start rather than as an
expensive afterthought;
To make ongoing maintenance and upgrades easier and less costly.
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Billboard Web Services provides affordable web site design, search engine optimization, website maintenance and update services for artists, art galleries and small businesses.
Web Site Planning Hints:
- Know your goals - What do you want your website
to accomplish? What is the primary purpose of your site? Will
it expand people's knowledge of your artistic skills and style,
inform and educate, provide services or supply products? Are there
secondary purposes?
What about long-term plans - do you need to allow for expanding
product lines or more art image galleries?
- Involve us early in the process - We'll help
you understand what is needed to achieve your goals! By knowing
your goals early in the process we can plan for the necessary
technology, server capabilities and design considerations. We'll help you choose the best available domain name to promote your existing or new business identity.
- Check the competition - What works and what
doesn't on their webite(s)? Is the information clear, complete
and easy to find? Are the pages easy to navigate and gallery images
clear? Are there important features that you will want on your site?
- Know what you like and dislike in a website
design, including colors, layouts, features and navigation. List
several sites you love and several you hate so your website designer
can more quickly and efficiently produce one you love.
- Know your target audience and what will appeal
to them. Black, red and grey probably won't appeal to new mothers,
but may be perfect for a BMX bike site! What colours will show
off the subtleties of your art works; what colours will overwhelm
your images?
- Gather your contents - Articles, product information,
service descriptions, photos, logo and anything else you want
on your site. Provide digital copy and images as much as possible
to save costs involved for typing and scanning. High resolution
images allow us the opportunity to resize without losing detail
before optimizing for the web.
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NEXT: THE WEBSITE DEVELOPMENT
PROCESS
Constructing anything new requires a plan, materials and a place to build it. Read a description of the process involved in developing a new website
Step-by-step: the website development process
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