Web Site Marketing and Promotion Concepts and Definitions:
SEARCH ENGINE OPTIMIZATION:
Some surveys claim that over 86% of all people arrive
at websites through search engines. The objective of Search Engine Optimization (SEO) is to increase the number of searchers whose search phrases bring your site
high in the results page. The words they searched for are among the keywords that describe the content of your site. Search engines are ALL about bringing you the best pages for the words you searched for, called keywords.
Search Engine Optimization is the science, art and process of ensuring
that your web pages are designed and written using design concepts, wording
and methods that will improve the chances that your web pages will be
found and ranked high in a search.
MOST POPULAR SEARCH ENGINES:
Nielsen//NetRatings reported in January 2007 that an estimated 3.0 billion
search queries or 51% of all searches in December 2006 were conducted
at Google Search; 1.4 billion or 24 % were done through Yahoo! and 8 %
or half a billion were MSN/WindowsLive searches. The rest used a wide
variety of search engines.
ORGANIC SEO:
"Organic" or "Natural" search engine optimization
(SEO) gets your website ranked higher in the search engine results by
providing high quality content, the use of frequently-searched keywords
and keyword phrases, and by increasing your "link popularity".
It is a strategy for the long-term.
LINK POPULARITY: The number and quality of websites
with links to your site determines your link popularity.
BACKWARD LINKS or "inbound links" are links
from other websites to yours. They increase your ranking with the search
engines, particularly when there is a logical relationship between your
site and the linking site such as from sites in your industry, special
interest or geographic region.
Inbound links from major directories are a higher value than obscure links,
so it makes sense to get links to your sites in relevant directories.
TRADING LINKS with vendors, suppliers and complimentary
product sites increases the number of links both inbound and outbound
(to other sites from your site).
PURCHASING WEB ADVERTISING
Pay-per-click:
You pay the amount you have bid when someone clicks to your
site from Yahoo!
/ Overture,
Google AdWords™ and other paid or sponsored ads on a search
engine results page. Pay per click search engines, such as Overture, FindWhat.com
and 7Search.com, return the results of a search based on how much the
advertiser bid for placement.
Paid directory listings:
These list your site in a directory, usually monthly or annually
for a specific annual fee. A listing with your description and link in a well-used
directory at a reasonable rate may be a good investment. |
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SEARCH ENGINE OPTIMIZATION
Included Web Site Marketing and Promotion Services
Services that are included
in your website design and development right from the start include:
- Research into appropriate keywords that are actually used in
searches that should find your site.
- Optimizing your web pages to be search engine friendly, with
appropriate and effective use of key search terms in the headings,
titles, page descriptions and relevant tags.
- Ensuring your content text, articles and images provide the
information your target audience is seeking, making your site
more valuable to the search engines and viewers.
- Manually submitting your site to the major search engines and
directories.
Our SEO Philosophy and Practise
We are "white hat" ethical SEO practitioners,
that is we will use optimization techniques and methods that are
honest and not misleading either searchers or the search engines.
We carefully avoid any and all practices that are listed as deceptive
or as problems in Google’s Webmaster Guidelines and the guidelines
of other search engines. We try to keep up to date on these constantly-changing
guidelines and will never knowingly employ any questionable methods.
We endorse and pursue best practices in ethical SEO,
which include:
- Creating high quality content on your pages;
- Adding relevant content pages that are appropriate expansions
of your site content;
- Updating regularly;
- Getting inbound links from related sites and directories that
properly use your important keywords in the link text;
- Keeping the page title and page description tags correct and
up to date;
- Respecting and complying with laws and standards such as copyright/intellectual
property rights or spamming laws.
We do not use questionable methods
and deceptive schemes in order to manipulate or deceive the search
engines such as cloaking, hidden text, link farms, doorway pages
and intensively cross linked sites.
Our reasons are clear - the search engines can
and will apply a penalty or even completely ban a site that uses
unacceptable methods to try to gain a better ranking. We don't believe
it is worth taking that risk.
Other Web Site Marketing and Promotion Services
In addition to the design SEO we can provide services including:
- Creating marketing materials and business stationery coordinated
with your website.
- Seeking out suitable sites such as geographical or special interest
directories and arranging for inbound links and link exchanges
where appropriate.
- Advising you on the best paid alternatives within your specified
budget.
- Reporting your web site's traffic progress to you on a regular
basis.
- Preparing and sending out a press release announcing your site.
Existing Site SEO Audits
When you have a website but it's not being found
and presented in the search results as it should be the chances
are really good that it was designed to look great and to function
well, but with no attention to being search engine friendly.
On the other hand, it may have been optimized using questionable
methods that resulted in being penalized or banned by the search
engines.
We will conduct a complete SEO audit review of
your existing website and report to you on changes we recommend
to improve your search rankings.
Contact
Billboard Web Services for an audit estimate today!
What You Can Do Yourself
Blogging and joining newsgroups
and email lists discussing topics relevant to your site contents
allow a valid way to represent the site to those who may be legitimately
interested in seeing it. Make your input relevant and useful - not
just an ad for your site.
Browsing sites that are of interest
to you will no doubt lead you to directories and lists of sites
that should have links to your site based on common interests and
subject matter. If you are an artist you may come upon artist's
directories, or if your interests are health-related you may find
health directories. Follow up by searching the directory menu for
"add a link" or similar options. We will teach you how
to make those links relate to your important keywords.
Evidence of Our SEO Success:
Our clients are more than happy to provide references.
One example of our success is shown in the Google search results
page below, where our client is #3 of more than 1.6 million pages
found in the search:
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